An adequate hierarchy in the texts favors reading. Fonts that provide contrast between titles, headings, and body text should be used. In this way the hierarchy is established. Here are some tips for designing a clear visual structure.
Vary Title and Heading Sizes
Match heading levels like <h1> and <h2> to relative importance in the content structure. Larger sizes draw attention as the highest level titles and main headings. Smaller sizes denote subordinate sections and lower headings.
Use Bold Text Strategically
Apply bold text sparingly to strongly emphasize important titles, keywords, or phrases. Too much bold text loses its impact. Reserve it for <h1> titles, key headings, and summary points to highlight.
Align Text and Increase Line Spacing
Center align the <h1> title for maximum focus. Left align smaller <h2> and <h3> headings for easy scanning. Widen line spacing around titles and after paragraphs to further define sections visually.
Contrast Text and Background Colors
Black or dark text on white maximizes readability. Avoid colored text except for accent colors on key words. Define visual structure with alternating background colors for title sections rather than rainbow text.
Combine Techniques Strategically
Use a combination of approaches like size, color, spacing, alignment, and bolding to create strong text hierarchy tailored to your brand and content. Analyze hierarchy in design mockups and test with user feedback. Refine techniques based on results.
Thoughtful text hierarchy draws readers into quality content while improving SEO. Differing title sizes, strategic bolding, spacing, alignment and color establish contrast for scannable structure. Proper heading usage also provides HTML semantic meaning. With smart editorial design choices, you can guide readers smoothly through titles, headings and body text.